Rob,
Nice post on KONA. I tend to have the same thinking on this one, but have a few things I just don't quite know yet that are necessary before I'd consider investing.
1) I don't really understand their competitive advantage. It's true that restaurants in general tend to have "concepts" and some are hit or miss and therefore don't necessarily have a traditional sense of "competitive advantage."
So, does the KONA concept work? It seems like they are really trying to have a large menu (they offer sushi) and a big bar/ hangout scene. Drinks make up a big percentage of their revenue. Offering a large menu (Cheesecake factory style) can work, but offering sushi is not easy. It's difficult to source it, prepare it, etc.
2) The SA article about the CEO makes him sound like a genius. He has definitely been at some good places. However, I don't know exactly how instrumental he was in the success of those companies.. what were his initiatives? How will he apply them to KONA? Furthermore, he is only interim CEO (at least that's what they have said for now). How long does he plan to stay? How much stock does he own (ill need to check on that).
3) They only have like 25 stores and are not planning to open anymore this year (but will the next year). They just came off great comps– I'm just wondering how, in the near-term, shareholders WIN on this. Is the CEO going to slash costs? Implement better management? Etc. Or, is it just a wait and see game with the remodeling efforts and hopefully comps improve.
I think it has potential and is probably a strong long-term bet, but there is a lot of uncertainty– too much still– that I don't feel comfortable with to invest yet.